Product Marketing Specialist
Corsair Memory
TPE
17天前

General Purpose :

Manage the product marketing position for the Cases and Cooling product line.

The experienced Product Manager will work closely with product management, sales, marketing and ODM / Supplier partners to bring product to the designated market with deep knowledge of gaming PC industry Position Summary, Responsibilities and Expectations :

  • Define product roadmap, business case and manage product requirements
  • Develop product positioning and messaging that differentiates products in the market
  • Management of the complete product line life cycle from strategic planning to EOL
  • Providing business leadership to the cross functional product development team throughout design, development to product releases.
  • Define product features sets by understanding user needs and how they transformed into user experiences
  • Train the sales teams on new products and develop the sales tools that support the selling process of the products
  • Develop market intelligence and research and develop insights based on market trends
  • Be the expert on competition and develop strategy to win
  • Develop content and collateral including sales and partner presentations, white papers, datasheets, box copy, customer case studies, website content, etc.
  • Provide external interface including customer and executive presentations, press and industry analyst briefings
  • Essential Skills and Experience :

  • Bachelor's degree or above - Marketing or engineering degree, MBA a plus.
  • 7 to 10 years of product marketing experience, consumer products and gaming consumer products preferred
  • Language : fluent in Chinese, conversant in English
  • Highly knowledgeable in marketing communication and product development processes
  • Team player with strong leadership and communication skill
  • Willing to travel, domestic and international, up to 30%.
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