Country Marketing Manager_行銷企劃處經理
Citigroup Inc
Taipei, TPE, TWN


  • Manage major campaign with business, including creative and media strategy to enhance branding awareness and preference
  • Review all marketing communication to ensure branding consistency
  • Create and maintain digital and social media content marketing, campaigns, and partnerships across all channels with the objective of growing channels, engagement and acquisition
  • Measure and analyze impact of digital and social media initiatives on various KPIs, including channel growth, impressions, engagements, referral traffic and conversions
  • Qualifications

  • Bachelor’s degree required
  • 5 years marketing experience required, preferably with digital, social media and content creation
  • 3 years banking business experience preferred
  • Comfortable working in a fast-paced corporate environment including experience working in a role with a heavy digital or social media component
  • Strong relationship management skills and experience working with stakeholders cross-functionally and regionally
  • Excellent verbal / written communicator and creative thinker, with an ability to use both data and intuition to make recommendations and decisions
  • Self-starter with proven project management skills
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